Nespresso
// Nespresso City Rituals, The First Sip Series & Influencer Event/Partnerships
Art Direction, Graphic Design, Social Media, Packaging Design
Across multiple campaign partnerships and experiential activations, I collaborate with Nespresso to concept and design elevated brand collateral that brings each partnership to life beyond just the product itself. My work spans printed campaign assets, event packaging, menus, recipe cards, informational booklets, PR packaging and branded touch points designed to create cohesive physical experiences that feel thoughtful, editorial, and distinctly aligned with Nespresso’s luxury positioning.
From translating hospitality collaborations into tactile storytelling to designing assets for influencer and community-led events, my role focuses on extending campaign narratives into immersive brand moments that connect design, culture, and experience.
Nespresso City Rituals
In partnership with Sip & Guzzle, Nespresso launched a limited-time City Rituals menu celebrating New York’s cocktail and coffee culture. I designed a range of editorial-inspired campaign collateral, including recipe cards, informational booklets, thank-you inserts, and other branded touch points that helped translate the partnership into a cohesive physical experience.
The First Sip Series
Nespresso partnered with New York eateries including Librae Bakery & Win Son Bakery for their First Sip Series, a campaign centered around the experience of coffee and slow mornings.
I designed a range of campaign collateral, created to bring warmth, familiarity, yet a refined editorial feel to the exclusive partnership experiences.
Nespresso x Malbon @ the Masters
For Nespresso’s partnership with Malbon Golf during The Masters Tournament, the brand collaborated with Alexis Belton to host Rise & Run, a community running event in Augusta followed by coffee and conversation at Malbon House. I designed branded coffee cups and menu collateral for the activation, helping translate the event’s energy into a cohesive visual experience that felt elevated, social, and rooted in sports culture.
